Got a huge need for publicity and a tiny publicity budget? You dont need to have a Madison Avenue-sized advertising budget to make your name known.

Here are five ideas to help you promote your company:

1. Write a column. Go to a local paper, no matter how small, and offer to write a column on your area of expertise or on business in general. Dont ask to be paid for it, and promise not to promote your company. You wont need toyour byline, words (and maybe even photograph) will do that.

2. Speak up. Make yourself available to talk to every civic, business and educational group that will have you. Stress your expertise, and, as with the column, never try to sell anythingexcept your reputation as a knowledgeable, trustworthy professional.

3. Write notes. Include a one- or two-line personal message with every piece of literature you send out. You can even write it on the material. This tactic helps customers see the person behind the company.

4. Be a joiner. Get involved in trade associations. You may spend a lot of time with competitors, but its a way to let people know youre out there, and it will offer you opportunities to sell. In addition, be sure to join networking groups, and local community groups.

5. Be a sponsor. A few hundred dollars gets your company name on Little League caps; a little more, perhaps an ad at a roller rink. Donate money or materials to the local parade or a float. This buys goodwill and is great self-promotion.

So start revving up your publicity campaign today!

Copyright 2004 DeFiore Enterprises

Sue And Chuck DeFiore

Chuck and Sue DeFiore are the founders and principals of DeFiore Enterprises. DeFiore Enterprises is comprised of the following divisions: Home Business Consulting, Real Estate Investments, Publishing and Coaching.

Chuck and Sue DeFiore are investors, consultants, and coach/mentors. They specialize in two areas. The first, a niche of Creative Real Estate known as Lease Purchasing; the other, in the establishment of home-based businesses. Through their consultations and investments in Lease Purchasing, they help sellers move their property in 30 days or less; and help buyers get into their dream home today, that they can buy tomorrow. Chuck and Sue are active both locally and nationally.

They are the authors of "Who Makes It Happen, We Do: Back On The Road To Success With Creative Real Estate", and "The Anatomy Of The Deal Series: The Co-Operative Strategy: How You Can Generate Quick Cash Flow In The Creative Real Estate Niche Of Lease Purchasing" and "The Anatomy Of The Deal: Consulting Your Way To A Six Figure Income In Creative Real Estate".

They have published numerous articles on lease purchasing and have five extraordinary manuals, considered to be the most complete in the industry. In addition, they have produced tapes sets on Lease Purchasing, Home-Based Businesses and their extraordinary Expert Tape Series.

They have developed a revolutionary coaching program. The Partnering For Your Success coaching program is geared towards those folks who want or need to change their financial situation. This is a unique program where you work with Chuck and Sue for one full year. It has a low initial cost and together they share in your success.

They are renowned innovators for the home-based business market, through their newsletter, Home Business Solutions, and their support group. They have coached individuals in business start up and all facets of home office development.

They have written numerous articles on operating a home-based business, and have been written about in New Business Opportunities Magazine, Small Business Opportunities Magazine and Income Opportunities Magazine to mention a few.

Chuck and Sue?s motto is "Who Makes It Happen, We Do"

The DeFiore?s currently reside in Fresno, CA where they operate a successful Lease Purchasing and consulting business.

Communication Strategy During A Time Of Strategic Planning

15 Ways to Maximize Your Networking Effort

Marketing Your Small Business Online

Outsourcing BDC

If Michael Is Selling, I'm Buying

How To Turn $100,000 Into $1,191,817 In Just One Year Part II

A True Net Operating Income

Public Relations for Universities